GAVIN SCHAFFER
Marketing Team
Gavin Schaffer is a skilled marketing strategist and analytics expert at Authentic Athletix, where he serves as the Under Director of Marketing and Analytics. With a background in sports media, including experience at Altitude Network with Emmy Award-winning broadcaster Vic Lombardi, Gavin combines his passion for sports with advanced analytics to support athletes and teams. As a student-athlete at Mount St. Mary’s University, Gavin excels academically and athletically, while his role at Authentic Athletix involves data-driven research, video scouting, contract negotiation, and nutritional planning to help athletes succeed.
Overview
Gavin Schaffer is an accomplished marketing strategist and analytics expert, currently serving as the Under Director of Marketing and Analytics at Authentic Athletix, LLC. He brings a wealth of experience from his role with Altitude Network, where he served as Chief Analytics and Research Coordinator for Emmy Award-winning broadcaster Vic Lombardi during Denver Nuggets broadcasts. In this role, Gavin provided key insights and data analysis that enriched the content and audience experience.
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At Authentic Athletix, Gavin’s responsibilities span a broad spectrum of tasks aimed at supporting athletes and teams through data-driven strategies. These include statistical research, video scouting, and performance analysis, all designed to uncover player trends and improve team dynamics. He also contributes to marketing presentations, assists with contract negotiation research, and supports athletes' nutritional planning and workout program development, particularly for those preparing for the NFL Combine.
While excelling professionally, Gavin is also a student-athlete at Mount St. Mary’s University, where he is pursuing a degree in Sports Management and is a member of the lacrosse team. His dedication to both academics and athletics has made him a leader on and off the field. His passion for sports and expertise in analytics make him a valuable asset in the sports management and marketing industry. At Authentic Athletix, Gavin plays a key role in ensuring the success of both the company and its clients.